Let's do some Quick and Dirty Tests!

Are you surprised by the name?
Well if you are, you are in for something really interesting.

Quick and Dirty, as the name goes, it's one of the fastest and least perfectionist ways of testing an idea or product before launching.

So how it works:
Once an idea or a hypothesis or a product is at the development level, QDT is a useful method to see if it's gonna work or not. And that's why it's necessary to do the test with someone not aware of the product and also part of the end-user group.

The pros of doing QDT, it helps us to see the idea or hypothesis, or development of the product with a new pair of glasses.

So let's see how we can do this:

1. Finding anyone who is the TG and hasn't been aware of the product. That can be our parents, or our siblings, or even our neighbors or colleagues.

2. Questioning and Noting down how the user is feeling during the test. The ultimate goal of any idea or product is to serve the TG. if it's an idea, let the person know about the feature and ask, "will you buy it?". If it's a product, allow the person to play with the demo and see if it's serving the purpose.

3. Finding a few more volunteers from the TG. The merrier the better, right?

4. Revising the design before going to the next step if there's an area of improvement.

As we are currently in a pandemic, we may not get enough real-life volunteers to do the test. For that, there are few online tools like TryMyUI or openhallway that can help out.

There's one more test called 'Five Second Test'. Here literally a product or prototype will be shown for 5 sec and the viewer will be asked what he remembers. It helps to detect the unique points of the product. Also, helps to understand if the idea is demonstrating similar thoughts like the innovator or not.

So, QDT and Five Sec test can be mixed sometimes for faster and qualitative outcomes.